Designed so-so, but from Madonna

marieclaire.co.uk

August 1 in U.S. department stores Macy's and Nordstrom, while a week earlier - in English appeared Selfridges debut collection of shoes from Madonna. The line of clothing and accessories for women is called Truth or Dare, and it seems that the pop icon she did not understand what got involved. But it does not matter, because all of her escapades are always accompanied by a resounding success.
The trivial solution of shoes, invented by Madonna and her stylist Arianna Phillips, can bribe unless the price: 90-350 dollars. But that, in general, and it does not matter: everyone knows that Madonna's brand can be sold, even the heater in Africa. The representative of Selfridges said that this is the most commercially successful partnership with the star in the history department. Another would be: management even had again ordered nearly half of the line!
marieclaire.co.uk

This is not Madonna's first experience in the design: it had previously represented a line of clothing for teenagers Material Girl, while focusing on the tastes of her daughter Lourdes. Now her target audience - women 27 to 50 years, and judging by frantically swept away from the shelves of the collection, Madonna is a good understanding of their potential buyers.